makin paella is a catering service that brings authentic Valencian paella to events, cooked live and served as a shared, social experience. It focuses on honest ingredients, traditional preparation, and the joy of eating together.

The design goal behind makin paella is to translate the authenticity and warmth of Valencian paella culture into a modern, approachable brand experience. The visual language is honest and uncomplicated, focusing on craftsmanship, quality ingredients, and the shared joy of eating together. Rather than feeling staged or overdesigned, the identity aims to feel real, welcoming, and confident—reflecting paella as it is meant to be: cooked with care, served generously, and enjoyed as a social experience.

As a first step, the visual direction was explored through a brochure. This initial concept helped define the tone, layout, and storytelling approach, serving as a tangible starting point to translate the idea of makin paella into a clear and communicative design.